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Shaw Merchant Group
Tuesday, November 14 2023
Point of Sale (POS) System Reseller Program: Start-Up Success Guide

Shaw Merchant Group is a leading provider of payment processing solutions for businesses of all sizes. As part of their comprehensive suite of services, Shaw Merchant Group offers a Point of Sale (POS) System Reseller Program to individuals and companies looking to sell merchant services and payment processing solutions to their clients.

What is a Point of Sale (POS) System Reseller Program?

A Point of Sale (POS) System Reseller Program is a partnership between a payment processing provider, such as Shaw Merchant Group, and individuals or companies who want to resell their services. Resellers act as sales agents for the payment processing provider, selling their services to merchants in need of payment processing solutions. In exchange for their efforts, resellers receive a commission or a percentage of the revenue generated from the merchants they sign up.

Why Become a POS System Reseller?

Becoming a POS System Reseller can be a lucrative opportunity for individuals and companies looking to enter the payment processing industry. Here are some reasons why you might consider becoming a reseller:

1. Passive Income: Reselling payment processing services can provide a steady stream of passive income. Once you have signed up a merchant, you will continue to earn commissions on their transactions for as long as they remain a customer.

2. Low Startup Costs: Unlike starting your own payment processing company, becoming a reseller requires minimal investment. You can leverage the infrastructure and support provided by the payment processing provider to start selling their services quickly and easily.

3. Recurring Revenue: Payment processing is a fundamental need for businesses, and merchants will continue to require these services for the foreseeable future. By reselling payment processing services, you can build a large portfolio of merchants and earn ongoing commissions on their transactions.

4. Flexibility: As a POS System Reseller, you have the flexibility to work from anywhere and set your own schedule. You can choose to focus on specific industries or geographical areas that align with your expertise and interests.

How to Sell Merchant Services as a POS System Reseller?

Selling merchant services as a POS System Reseller requires a combination of sales skills, industry knowledge, and relationship-building abilities. Here are some tips to help you succeed as a reseller:

1. Understand the Industry: Before you start selling merchant services, take the time to educate yourself about the payment processing industry. Learn about different types of payment processing solutions, industry trends, and the needs of businesses in different sectors.

2. Identify your Target Market: Determine the types of businesses you want to target as potential customers. Consider factors such as industry, size, location, and specific payment processing needs when defining your target market.

3. Leverage your Network: Use your existing network of contacts to identify potential leads and referrals. Reach out to businesses you already have relationships with and ask for introductions to other potential clients.

4. Highlight the Benefits: When selling merchant services, focus on the benefits that the service can offer to the business. Highlight features such as fast and secure transactions, access to advanced reporting and analytics, and 24/7 customer support.

5. Provide Excellent Customer Service: Building strong relationships with your clients is essential for long-term success as a POS System Reseller. Provide excellent customer service, respond promptly to inquiries, and address any issues or concerns that may arise.

Why choose Shaw Merchant Group's POS System Reseller Program?

Shaw Merchant Group is a trusted provider of payment processing solutions with a reputation for reliability, security, and exceptional customer service. Here are some reasons why you might choose Shaw Merchant Group's POS Reseller Program:

1. Comprehensive Suite of Services: Shaw Merchant Group offers a wide range of payment processing solutions, including credit card processing, payment gateway services, POS systems, and more. As a reseller, you can provide your clients with access to a comprehensive suite of services to meet their specific needs.

2. Competitive Rates: Shaw Merchant Group offers competitive rates and transparent pricing for their payment processing services. This can help you attract new clients and build a profitable portfolio of merchants.

3. Dedicated Support: As a reseller with Shaw Merchant Group, you will have access to dedicated support from their team of experts. Whether you have questions about a specific service or need assistance with a client account, Shaw Merchant Group's support team is there to help.

4. Marketing Resources: Shaw Merchant Group provides resellers with marketing resources and tools to help you attract new clients and grow your business. From sales materials to training programs, you will have everything you need to succeed as a POS System Reseller.

How to Get Started with Shaw Merchant Group's POS System Reseller Program?

Getting started with Shaw Merchant Group's POS System Reseller Program is easy and straightforward. Here are the steps to become a reseller:

1. Contact Shaw Merchant Group: Reach out to Shaw Merchant Group to express your interest in becoming a POS System Reseller. They will provide you with more information about the program and answer any questions you may have.

2. Complete the Application: Once you have decided to become a reseller, you will need to complete an application form provided by Shaw Merchant Group. This form will gather information about your business and your sales experience.

3. Training and Onboarding: After your application is approved, Shaw Merchant Group will provide you with training and onboarding materials to help you get started. You will learn about their services, sales techniques, and how to use their reseller portal.

4. Start Selling: With the training and support provided by Shaw Merchant Group, you can start selling merchant services to businesses in need of payment processing solutions. Use your skills and knowledge to attract new clients and grow your portfolio of merchants.

In conclusion, Shaw Merchant Group's POS System Reseller Program offers a unique opportunity for individuals and companies to enter the payment processing industry and build a successful business. By leveraging their comprehensive suite of services, competitive rates, dedicated support, and marketing resources, you can become a successful POS System Reseller and earn a steady stream of passive income. If you are interested in selling merchant services and payment processing solutions, consider partnering with Shaw Merchant Group's POS System Reseller Program to take your business to the next level.

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What is a Merchant Services Reseller Program?

A Merchant Services Reseller Program is a business arrangement where an individual or company partners with a merchant services provider to resell payment processing services to merchants. Resellers typically white-label the services, allowing them to sell under their own brand while leveraging the infrastructure and technology of the provider. Through the reseller program, individuals or businesses can earn commissions or revenue share on the transactions processed by the merchants they bring on board.

Participating in a Merchant Services Reseller Program can be a lucrative opportunity for entrepreneurs looking to enter the payment processing industry without the need to invest in developing their own infrastructure. Resellers can benefit from the provider's expertise, technology, and support, allowing them to focus on sales, marketing, and client relationships. Additionally, reseller programs often offer training, marketing materials, and ongoing support to help resellers succeed in acquiring and servicing merchants, ultimately generating a steady stream of income through transaction fees and commissions.

Becoming a merchant services agent and setting up a payment processing business can be a lucrative and rewarding career path for individuals with a passion for sales, finance, and technology. As a merchant services agent, you can help businesses of all sizes accept credit card payments, online transactions, and other forms of electronic payments. In this article, we will discuss the steps involved in becoming a merchant services agent, including the skills and qualifications needed, the process of partnering with a payment processor, setting up your business, marketing your services, and tips for success.

Step 1: Develop Sales Skills and Industry Knowledge: To become a successful merchant services agent, you will need strong sales skills, a deep understanding of the payment processing industry, and knowledge of financial products and services. Develop your sales skills by taking courses, attending workshops, and gaining experience in sales roles. Familiarize yourself with different payment processing solutions, pricing models, compliance regulations, and industry trends to provide valuable advice and solutions to your clients. Stay updated on the latest technologies, security standards, and payment processing tools to offer innovative solutions that meet the evolving needs of businesses.

Step 2: Partner with a Payment Processor: As a merchant services agent, you will need to partner with a payment processor or merchant acquirer to access the necessary technology, support, and resources for your business. Research different payment processors, banks, and financial institutions to find a reputable partner that offers competitive rates, reliable services, and robust technology solutions. Consider factors such as customer service, compliance support, underwriting processes, and revenue sharing agreements when choosing a payment processor. Build strong relationships with your partners and collaborate closely to ensure a seamless experience for your clients.

Step 3: Obtain Industry Certifications and Licenses: To operate as a merchant services agent, you may need to obtain industry certifications, licenses, and compliance training to ensure that your operations comply with regulatory requirements. Obtain certifications such as Payment Card Industry Data Security Standard (PCI DSS), Certified Payments Professional (CPP), or Accredited Payments Consultant (APC) to demonstrate your expertise and credibility in the payment processing industry. Consult with regulatory agencies, industry associations, and your payment processor to understand the specific requirements for licensing and certification in your area.

Step 4: Set Up Your Business Entity: Once you have partnered with a payment processor and obtained the necessary certifications, it’s time to set up your payment processing business as a legal entity. Choose a business structure that suits your needs, such as a sole proprietorship, partnership, corporation, or limited liability company (LLC). Consult with a business attorney or accountant to determine the best structure for your business based on factors such as liability protection, tax implications, and operational flexibility. Register your business name, obtain a tax ID number, and open a business bank account to manage your finances and transactions.

Step 5: Acquire Sales Tools and Technology: To effectively market your services and attract clients as a merchant services agent, you will need to acquire sales tools, technology, and resources to support your operations. Invest in customer relationship management (CRM) software, sales automation tools, and lead generation platforms to streamline your sales processes, track leads, and manage client relationships. Access marketing materials, brochures, and sales collateral from your payment processor to promote your services and educate clients on payment processing solutions. Utilize social media, email campaigns, and networking opportunities to generate leads and build relationships with potential clients.

Step 6: Develop Pricing Models and Service Offerings: As a merchant services agent, it’s important to develop competitive pricing models and service offerings that meet the diverse needs of your clients while ensuring profitability for your business. Research industry standards, pricing trends, and competitive rates to determine the optimal pricing structure for your services. Consider offering customized solutions, value-added services, and customer incentives to differentiate your business and attract clients. Provide transparent pricing information, contract terms, and service level agreements to build trust with your clients and establish long-term relationships.

Step 7: Market Your Services and Generate Leads: To grow your payment processing business as a merchant services agent, you will need to implement effective marketing strategies that reach your target audience and generate leads. Develop a strong brand identity, website, and marketing materials to showcase your services and value proposition. Utilize online marketing channels such as social media, search engine optimization (SEO), and pay-per-click advertising to drive traffic to your website and attract potential clients. Attend industry events, trade shows, and networking opportunities to promote your business, build relationships with key stakeholders, and generate leads for your sales pipeline.

Step 8: Provide Excellent Customer Service and Support: One of the key factors in the success of a merchant services agent is providing exceptional customer service and support to your clients. Establish clear communication channels, responsive support systems, and efficient problem-solving processes to address client inquiries and issues promptly. Train your staff on best practices for customer service, technical support

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