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Shaw Merchant Group
Saturday, April 01 2023
EDGE Credit Card Processing: How it Works for Agent and Independent Sales Organizations

If you are a merchant services agent, then you know that there are a variety of solutions that you can offer your merchants that provide benefits to both the merchant and yourself as an merchant service agent. One great example of one of these solutions is a cash discount program. While cash discounts have been around for a while, a true cash discount program is an innovative program that is designed to help merchants save money and provide a price break for customers that choose to use this form of payment that comes with higher margins. If you want to build a lasting relationship with your merchant and establish a lifetime of residual income from your merchant accounts, then you should be offering your merchants' the cash discount program and explaining the benefits in-depth to help them navigate this topic.

What is a cash discount program and how does it benefit the merchant?

If you are trying to sell a cash discount program to your merchants, one of the first questions that they are going to have for you is what a cash discount program is and how it can be used to benefit the merchant. As it turns out, a cash discount program for merchants has many benefits to the merchant and to the consumer that is utilizing the cash discount program. However, the first step is understanding what a cash discount program is and how it works.

You are probably familiar with a cash discount at a store or shop. It’s something that store owners offer to customers that pay with cash. They usually provide a discount to these customers since the store will be able to bypassing credit card processing cost. These savings are, in this way, passed on to the customer. Though the standard cash discount has been around for a while, a robust service to take full advantage of this system has yet to be delivered--until now.

Our cash discount program is one of our most innovative offerings and plays to a simple, universal, age-old truth: cash is king. We understand that some people will always carry cash, and we provide merchants with a way to capitalize on this fact and reap the benefits for their business. Our cash discount program is a system that automatically provides a lower price for those that pay with cash, while tacking on a processing surcharge for those that choose to pay with credit cards.

With this system, merchants are able to save money by accepting cash and increasing their margins. Customers are able to pay a lower rate for their goods and services when using cash, providing them with an opportunity to save money. Customers that decide to stick with their credit cards are usually not opposed to paying the transaction fee because it provides them convenience. When customers do decide to pay the transaction fee to use credit, it means that the merchant is basically covering the processing fee for the transaction and making it easier to achieve better margins on their goods and services.

In addition to saving money on processing plastic and increasing margin in their business, most merchants also enjoy another incentive when using a cash discount program. Our cash discount program provides merchants with a free POS system to use to help facilitate transactions and make it easier to be efficient when accepting payments of all kinds.

Overall, a merchant cash discount program is a system that benefits all parties involved and provides a wide range of incentives for merchants to implement the program.

What are the perks and payouts of selling a cash discount program as an agent?

In addition to the perks and benefits that are available for merchants when they decide to use a cash discount program, there are also some clear benefits for agents that sell these programs. Mostly, these benefits are rooted in the financial benefits and commissions that merchants receive from selling a cash discount program to their merchants.

One of the financial benefits for agents is one that is rewarded immediately after the sale--an upfront cash bonus of $500 for the sale. In addition to this $500 bonus that is paid up front, the agent that sells a cash discount program will also receive a residual that is multiplied at 14X the average residual, providing you with a heavily increased stream of passive income once the deal is done that can sustain you and also provide your merchant with great benefits at the same time. Finally, merchants that sell a cash discount program will also receive a benefit in the form of a 50/50 split on all residuals flowing in from that merchant on a lifetime basis.

If you are an agent that values building a network of passive sustainable income, then you know that the value of a lifetime stream of residual income is basically priceless. If you are able to build up a portfolio of merchant cash accounts, you will greatly increase your income and provide yourself with more financial freedom and flexibility than ever before.

Building a stronger relationship

One of the main benefits of the entire arrangement is one that you might not consider at the outset of the sales process, but one that you should definitely take into account. When you sell a cash discount program to a merchant, you are building a strong relationship and bond that could prove to be extremely valuable in the future for you. A cash discount program sale is a fantastic idea for agents because it is a product that not only provides heavy and healthy commissions, but also provides various benefits to the merchant. Any merchant that knows that they are getting quality products and services from their agent partner is going to be pleased with the arrangement and be much more likely to work with you in the future and purchase additional solutions. This arrangement could be a very lucrative one that lasts years and provides you with passive, steady income for the foreseeable future.

Posted by: Scott Shaw AT 10:45 pm   |  Permalink   |  Email

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