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Shaw Merchant Group
How to Build a Vast Network for Generating Merchant Cash Advance Leads
Thursday, May 28 2020

Merchant cash advances is one of the fastest-growing sectors of merchant services. Merchant cash advances help to provide businesses with a short-term line of credit to fund operations, make large purchases, and otherwise fund day-to-day operations with an instant cash infusion. There is a lot of potential in being a merchant cash advance agent, but having success in merchant cash advance sales will be difficult if you are not able to build a sustainable, affordable funnel of leads for your business. Luckily, there are a lot of data points out there on how you can establish a funnel of merchant cash advance leads for an affordable price and keep the leads coming to your business.

Why is it important to establish a way to get merchant cash advance leads?

If you want to have success in merchant cash advance sales, then one of the most important parts of the equation is being able to establish a consistent funnel of leads. Feeding your business leads is the best way to increase sales and expand the audience that you are marketing to. WIthout leads, you will find that your sales agents have nobody to call and sell your services. If you want to have sustained success in the industry, then being able to find a way to get affordable, high-converting leads is essential.

How to get merchant cash advance leads

Though we all know that getting merchant cash advance leads for your sales business is very important, many merchant cash advances sales agents don’t yet know what a cash advance lead strategy might look like or what ways can be pursued to get cash advance leads. There are many ways that you can go about generating merchant cash advance leads and you can even use several methods in conjunction with one another. If you want to get the most out of your merchant cash advance business, then mastering the following lead generation tactics could certainly help you immensely.

Pay-Per-Lead solutions

One of the easiest ways to generate leads for merchant cash advance services is with a pay-per-lead solution. Pay-per-lead companies are companies that specialize in acquiring high-quality, converting leads for your business. The reason that many merchant cash advance businesses choose a pay-per-lead option for their lead generation needs is that it takes all of the guessing work and time out of the process. Generating your own leads can be costly and time-consuming, and for merchant cash advance businesses that don’t have the time or capital for this, it can be a better choice to purchase leads from someone that is more familiarized with this process and sells leads in bulk to eager buyers.


A pay-per-lead solution might sound complicated, but it is probably the easiest way for merchant cash advance agents to get leads delivered to their business with as minimal trouble and hassle as possible. How it works is you speak to a seller of pay-per-lead solutions to discuss your needs, your target audience, and other details that may be relevant to your search for leads. They will use their skills and resources to gather leads that may be interested in your products and services. They then deliver those leads to you for you to give to your sales team or pursue yourself.


When you purchase these services, you are doing so on a per-lead basis, meaning that for each lead, there is a specified price, usually agreed upon by you and the seller of the pay-per-lead services.

Paid advertising

Another one of the most reliable ways to get leads for your merchant cash advance services is with a paid advertising campaign aimed at driving leads to your doorstep or online properties. Instead of hiring a pay-per-lead person to do your advertising for you and manage optimized campaigns, you can do them yourself and gain some margin back in your process. Paid advertising campaigns can take many different forms, and are not always limited to online advertising. If you want to gain more leads for your merchant cash advance business in one of the fastest ways possible, then a paid advertising campaign might be the right choice for you.


For all of the benefits that a paid advertising campaign for leads has, there are also some downfalls that you should watch out for. When you run a paid advertising campaign to generate leads, you are responsible for optimizing that campaign and ensuring that it is running at a profitable level. If you don’t have experience running paid campaigns aimed at lead generation, your cost of acquisition can quickly get out of hand and cause your leads to be much more expensive. However, the long-term benefit of building a sustainable campaign is undeniable.

Building a client base

The final and most preferable way to gain leads for your merchant cash advance services is to build a widespread base of clients and make sure that you have a database of contact information, business information, and other details that you might need to know in order to pursue them as a possible client. There are a variety of ways that you can build up your database of potential customers, but one of the best and most affordable ways is through the creation and dispersion of content. If you can create content and resources that attract your target audience, you are much more likely to capture the lead information that you need. With this affordable lead information, you can market to your audience and make it known that you provide merchant cash advance services. Though in the long run, this is the most affordable way to market to your audience and generate leads, it does take a significant amount of work to get going.

Worth the investment?

If you are wondering if generation of leads is worth the investment, the answer is a resounding yes! Leads are one of the most essential parts of running a merchant cash advance business and if you want to be able to get the volume of customers that you need, then you need a system for generating leads at a fast and consistent pace.

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