Skip to main content
#
Shaw Merchant Group
Monday, February 12 2024
Selling Point of Sale (POS) Systems | The Future of Merchant Services

Over time, working in the payment processing business as an ISO has slowly melded into one, thanks to customer demand for an all-in-one solution, and you may find yourself needing to offer this option to your own customers. POS terminals are much easier to use these days than they were in the past, and most of your clients are going to be well familiar with the benefits that a good POS delivers over an old-fashioned cash register. If you give your clients the option of a POS solution, you'll be able to serve a more diverse range of customers, and even some very high volume accounts that will net you a decent profit in transaction fees. It's in your best interest to have a great free terminal offer that you can pass on to the end users for no upfront cost.

Since the providers of more of these terminals can essentially lock customers to one specific processor, it is hard to sell to merchants if you can't offer your own POS solution. This gives the merchants a way out without having to pay the upfront costs of getting a neutral terminal. You can basically eliminate a huge factor in a merchant's hesitation to switch over to your service.

POS Benefits and Customer Loyalty

POS systems do so much more than just take people's money; they are an important part of keeping track of the business's logistical concerns, and the business owner likely uses its processes on a daily basis. For example, a POS will handle credit cards, but it can also handle employee time clocks, sales reports, inventory tracking, and other important analytics. Since a POS can be so important and simplify so many daily actions, business owners will be more hesitant to switch to other providers once you have them “hooked” on your particular POS and its familiar interface. The last thing that business owners are looking to do is fix something that isn't broken, so they are likely to stay with you over the long-term. This makes for a much more consistent portfolio.

High Profit

Most merchants that are high volume, such as large restaurants and retail companies, must have a POS for all of its functions. Higher volume means more transaction fees, which means more profit for you. It would be harder to get these accounts if you could not offer your clients a POS solution.

Better Margins

Sure, if your a merchant services ISO or agent pitching lower rates to a merchant makes sense, and it may indeed convince them, but you'll have much more leverage if you throw a POS system into the deal. You can also get away with charging more in fees this way because you're not focusing so much on competing at the price level.

Bonuses

Depending on the merchant services company that you're working with, you may also receive a bonus for every terminal that you provide to a merchant, even if you offered it to them for free.

Making Yourself the Better Option

When someone is a business owner, they want their life solutions to be as simple and easy as possible because they don't have time to mess around with the technology that they need to get the job done. Because of this, merchants are almost always going to prefer an all-in-one POS solution over just a simple credit card machine if they can get it for around the same price. By offering a POS, you are instantly making yourself a better option from other sales agents who are stuck in the past and aren't offering complete POS options.

Setting Yourself Up for the Future

The future is trending towards full POS options for most merchants as costs continue to plummet. If you give your merchants a POS now, you are effectively insuring yourself against obsolescence. Your clients will be less likely to be seduced by other sales agent in the future, since they will have everything that they need for quite some time.

POS Training

It might seem difficult to get started selling merchant services and POS systems to your clients if you never have before, or if you consider yourself to be technophobic. Luckily, we offer training to get you up to speed. Just let us teach you, and you will know exactly what you're doing faster than you probably thought possible. All of our courses—which you can take in person or online—are free, by the way.

The Basics of POS

Our first training course is an online one that you can take at your own pace, and that will show you the basics of how to sell merchant services and POS systems to your merchants. You will learn the ins and outs of the software and the hardware, as well as all of the back-end features that your clients will enjoy. You will also learn all about the benefits of POS systems over traditional credit card terminals, and you'll acquire plenty of material that you can use when you're persuading merchants to switch to your services.

Webinars

When you are done with the basic course and are ready to get started selling pos systems, this doesn't suddenly mean that your education is done. Just as technology changes, your knowledge about these terminals will have to evolve as well, so you would do well to learn as much as you can about these terminals. It will help you understand them better and offer good customer support. Join us regularly and we will give you all the latest updates on what you need to know.

ISO Registration

If you feel that you want to expand your credentials even more, you can become a registerd ISO with us. Visit our training center in person, and you can join our registration program. It involves you meeting sales goals and  a online class where you learn all about the different POS sub-types that we produce for merchants, and it will give you a very deep understanding of the products that you're selling. From there, you will become extremely prepared to sell merchant services and POS systems to any kind of merchant and will be able to give professional-level demos to your clients. Optionally, you can become certified to install your own POS systems at your merchant's location.

A True Merchant Service Company

We don't just offer POS systems; we offer just about any sort of solution that a merchant will ever need. From our free POS terminals, to our stand-alone credit card machines, to our free cash register, we have exactly what you're looking for to suit the specific needs of your specific clients. Our terminals are technologically advanced and ergonomic, and are extremely competitive in terms of functionality.

Profitable Fee Schedule

You are in the business to make a profit, so you're going to want a Schedule A that will allow you to make the kind of money you need. Our Schedule A is quite competitive and we offer many other benefits to working with us. For example, you can receive very handsome sign-up bonuses through us, as well as a 70% residual split. We allow you to build custom solutions for your clients as well, so that you can be sure that you are giving them the best deal and that you are more likely to close. We offer lucrative buyouts to help you raise the capital that you need when you are growing, as well as ISO white label opportunities.

Posted by: Scott Shaw AT 06:12 pm   |  Permalink   |  Email

prev
next

How to Start a Credit Card Processing Business?

Starting a credit card processing business involves several key steps to ensure success in the competitive financial services industry. The first step is to thoroughly research the market and identify the specific niche or target market for the business. This could involve analyzing the needs of small businesses, e-commerce platforms, or other industries that require payment processing services. Understanding the competitive landscape and consumer preferences will help in developing a unique value proposition and positioning strategy for the credit card processing business.

After identifying the target market and developing a business plan, the next step is to secure the necessary infrastructure and partnerships to operate the business effectively. This includes obtaining the required certifications and licenses, setting up merchant accounts with banks, and partnering with payment processors or gateways to facilitate transactions. Additionally, investing in reliable payment processing technology and software is essential to ensure seamless and secure transactions for clients. Building trust and credibility with merchants and customers through transparent pricing, excellent customer service, and ongoing support will be crucial in establishing a successful credit card processing business.

Selling Merchant Services?

To sell merchant services to businesses, you should first research and identify potential prospects that could benefit from your services. Approach these businesses with a tailored pitch highlighting the benefits of your merchant services, such as cost savings, security, and efficiency, and be prepared to address any objections or concerns they may have.

Becoming a Payment Service Provider?

To become a payment service provider, you need to establish a business entity and obtain the necessary licenses and permits to operate in the financial services industry. Additionally, you will need to build relationships with acquiring banks, payment processors, and other key partners to set up the infrastructure for processing payments for merchants.

How to Become a Registered ISO?

To become a Registered ISO, you must first establish a relationship with a payment processor that is registered with the major card networks. Once you have partnered with a processor, you can apply to become a Registered ISO through the card networks, meeting their specific criteria and requirements for ISO registration.

How to Become an ISO Agent?

To become an ISO agent, you will need to partner with a reputable ISO organization and undergo their training program to learn about payment processing and merchant services. Once you have completed the training and obtained any required certifications, you can start prospecting and signing merchants to process transactions through your ISO organization.

Starting a Payment Processing Business?

To start a payment processing company, you will need to create a business plan outlining your target market, services offered, and financial projections. Next, you must establish relationships with banks, payment processors, and other industry partners, as well as obtain any necessary licenses and permits to operate legally.

Starting a Credit Card Processing Business?

To start a credit card processing business, you will need to research the industry, identify your target market, and develop a business plan outlining your services and pricing strategy. Next, you must establish partnerships with acquiring banks and payment processors, set up the necessary infrastructure for processing transactions, and comply with the regulatory requirements of the industry.

Starting a Merchant Services Company?

To start a merchant services company, you should begin by conducting market research to identify potential clients and competitors in the industry. Next, you will need to develop a business plan outlining your services, pricing, and marketing strategies, as well as secure the necessary permits and licenses to operate legally. Finally, establish partnerships with acquiring banks and payment processors, build your sales team, and start prospecting and onboarding merchants to grow your business.

Selling Credit Card Processing Services?

To sell credit card processing services, start by identifying your target market and researching their specific needs and pain points. Develop a compelling sales pitch that highlights the benefits of your services, such as cost savings, security features, and customer support. Utilize various marketing strategies, networking events, and cold calling to reach out to potential clients and demonstrate how your credit card processing services can help their business thrive.

Becoming a Credit Card Processing Agent?

To become a credit card processing agent, first research and find a reputable merchant services provider to partner with. Next, complete any required training and certifications to become knowledgeable about the payment processing industry. Then, start prospecting and reaching out to businesses to offer your services, showcasing the benefits of your merchant services and how it can improve their payment processing. Lastly, build and maintain strong relationships with clients to ensure their satisfaction and loyalty to your credit card processing services.

Becoming a Merchant Services Agent?

To become a merchant services agent, begin by researching and partnering with a merchant services provider that offers agent programs. Complete any necessary training and obtain any required certifications to become well-versed in the merchant services industry. Start prospecting and contacting businesses to offer your merchant services, emphasizing the benefits of your services such as cost savings, security, and efficiency. Build and maintain relationships with clients by providing excellent customer service and staying updated on industry trends to better serve their needs.

How to Become a Credit Card Processor?

Becoming a credit card processor involves several steps. First, research the credit card processing industry and understand the regulations and requirements. Obtain the necessary licenses and certifications to operate legally as a credit card processor. Establish relationships with banks or payment processors to handle transactions. Develop a robust and secure processing platform to handle credit card transactions efficiently. Create pricing plans and fee structures for merchants. Build a sales and marketing strategy to attract merchants to use your processing services. Provide excellent customer service and support to retain clients and grow your business. By following these steps and staying informed about industry trends, you can successfully become a credit card processor.

How to Become a Payment Processor?

Becoming a payment processor involves several essential steps. First, it is important to thoroughly research the payment processing industry and understand the legal requirements and regulations. Obtain the necessary licenses and certifications to operate as a payment processor. Establish relationships with banks and financial institutions to facilitate processing transactions. Develop a secure and reliable payment processing platform to handle transactions efficiently. Create pricing structures and fee models for clients. Implement strong fraud prevention measures to protect against potential risks. Build a robust sales and marketing strategy to attract merchants and clients to use your payment processing services. Provide excellent customer support and continuously innovate to stay competitive in the market. By following these steps diligently and staying informed about industry trends, you can successfully become a payment processor.

What is White Label Payment Processing?

White label payment processing is a service where a payment processing company allows another business to brand the payment processing services as their own. Essentially, the white label provider operates the backend infrastructure and technology required for payment processing, while the client business can offer these services to their customers under their own brand name. This arrangement allows businesses to expand their service offerings without the need to invest in developing payment processing capabilities from scratch. White label payment processing can provide businesses with a cost-effective and efficient way to enter the payments industry, offering a range of services such as credit card processing, online payments, mobile payments, and more.

Businesses that opt for white label payment processing can benefit from increased flexibility, scalability, and rapid deployment of payment solutions. By leveraging the expertise and infrastructure of a white label provider, businesses can focus on their core competencies and customer relationships without the burden of managing payment processing operations. Additionally, white label payment processing can help businesses enhance their brand presence and credibility in the market by offering comprehensive and seamless payment solutions to their customers. Ultimately, white label payment processing can be a strategic and advantageous solution for businesses looking to expand their service offerings and enhance their competitive edge in the payments industry.

Become a Merchant Services Representative

Becoming a merchant services representative involves several key steps. First, it is important to gain a deep understanding of the merchant services industry, including payment processing technology, pricing structures, and industry trends. Obtain relevant certifications and licenses required to work as a merchant services representative. Develop strong sales and negotiation skills to effectively pitch merchant services to potential clients. Build a solid network of contacts within the business community to generate leads and referrals. Establish relationships with payment processing companies and financial institutions to offer a variety of payment solutions to merchants. Provide excellent customer service and support to retain clients and build a positive reputation in the industry. By following these steps diligently and staying informed about industry developments, you can successfully become a merchant services representative.

To succeed as a merchant services representative, it is crucial to understand the needs and challenges of businesses looking for payment processing solutions. Tailor your sales pitch and value propositions to address these specific needs and demonstrate how your services can benefit merchants. Develop a comprehensive understanding of the different types of payment processing solutions available, such as POS systems, online payments, mobile payments, and more. Stay up to date with industry trends and innovations to offer cutting-edge solutions to clients. Build a strong online presence and leverage digital marketing strategies to attract and engage potential clients. Cultivate long-term relationships with merchants by providing ongoing support, troubleshooting, and guidance throughout the payment processing journey. With dedication, expertise, and a customer-centric approach, you can establish yourself as a successful merchant services representative in the competitive payment processing industry.

How to Start a Credit Card Machine Business?

Starting a credit card machine business can be a lucrative venture for those looking to enter the financial services industry. To begin, one must first research the market to understand the demand for credit card machines in their target area. This can involve conducting surveys, analyzing competitors, and identifying potential customers such as small businesses and retailers who may benefit from such services.

Once the market research is complete, the next step is to secure the necessary equipment and technology to start the business. This can involve purchasing or leasing credit card machines, setting up a merchant account with a bank, and obtaining the necessary certifications and licenses to operate legally. Additionally, it is important to establish relationships with banks and financial institutions to provide payment processing services, and to develop a marketing strategy to reach potential clients and build a customer base. With proper planning and execution, starting a credit card machine business can be a profitable and rewarding endeavor.

What is White Label Credit Card Processing?

White label credit card processing refers to a business arrangement where a company provides payment processing services under its own brand to other businesses who then sell those services to their own customers. Essentially, the white label provider handles all the technical aspects of processing credit card transactions, such as payment gateways, merchant accounts, and fraud prevention, while allowing the reseller to focus on marketing, sales, and customer service. This allows businesses to offer payment processing services without the need for significant investment in infrastructure and technology, as they can leverage the expertise and resources of the white label provider.

White label credit card processing can be a cost-effective and efficient way for businesses to expand their service offerings and generate additional revenue streams. By partnering with a white label provider, businesses can quickly enter the payment processing market and offer a comprehensive solution to their customers without having to develop their own payment processing system. This flexibility and customization allow businesses to tailor the services to their specific needs and branding, while relying on the expertise and support of the white label provider to ensure smooth and secure payment processing operations.

How to Become a Registered ISO?

To become a registered Independent Sales Organization (ISO) for merchant services, individuals or businesses must first establish a legal entity, such as an LLC or corporation, to conduct the ISO operations. Next, they need to apply for registration with major payment card networks, such as Visa and Mastercard, as well as with acquiring banks or processors who will handle the actual processing of transactions. This involves completing the necessary paperwork, providing financial information, and undergoing a background check to ensure compliance with industry regulations and standards.

Once registered, ISOs can begin partnering with merchants to offer payment processing solutions and services. This involves negotiating agreements with merchants, providing equipment and technology for processing transactions, and offering competitive pricing and customer service. ISOs must also stay informed about changing industry regulations and trends, as well as maintain compliance with payment card network rules to ensure smooth operations and trust with merchants. By building strong relationships with merchants, providing value-added services, and offering competitive pricing, ISOs can establish a reputable brand and grow their business in the merchant services industry.

How to Sell Merchant Services?

Selling merchant services, such as payment processing and credit card processing, requires a strategic approach to effectively communicate the benefits and value of these services to potential customers. One key aspect of selling merchant services is understanding the specific needs and pain points of the businesses you are targeting. By conducting thorough research and asking the right questions, you can tailor your pitch to highlight how payment processing solutions can help streamline operations, increase revenue, and improve customer satisfaction. It is important to emphasize features such as fast and secure transactions, easy integration with existing systems, and competitive pricing to differentiate yourself from competitors and show the unique value proposition of your merchant processing services.

In addition to understanding the needs of potential customers, building and leveraging relationships is crucial in selling merchant services. Networking with business owners, attending industry events, and leveraging referrals from satisfied customers can help you establish credibility and trust with prospects. Building a strong sales pitch that highlights the benefits of your merchant processing services, such as 24/7 customer support, detailed reporting and analytics, and customizable payment solutions, can help you effectively communicate the value of your services and close deals. By focusing on building relationships, understanding customer needs, and effectively communicating the benefits of your merchant processing services, you can increase your success in selling merchant services and grow your business.

How to Sell Credit Card Processing?

Selling credit card processing services requires a strategic approach and thorough knowledge of the industry. To start, it is important to understand the needs of the potential clients and how offering payment processing solutions can benefit their business. It is essential to highlight the advantages of using credit card processing, such as increased sales, improved cash flow, and enhanced security. Additionally, emphasizing the convenience and efficiency of card payments can help convince clients to choose your services over competitors.

In order to effectively sell merchant processing services, it is crucial to establish trust and build credibility. This can be achieved by showcasing the reliability and reputation of the payment processing company you represent. Providing personalized solutions tailored to the specific needs of each client can also help differentiate your services from others in the market. Offering competitive pricing and transparent fee structures can further incentivize potential clients to choose your payment processing services. Finally, providing excellent customer service and ongoing support can help build long-term relationships with clients and ensure customer satisfaction.

Slide text goes here...

Slide text goes here...

Becoming a merchant service provider can be a lucrative and rewarding career choice. As a merchant service provider, you will be responsible for helping businesses accept debit and credit card payments, as well as providing other financial services. To become a successful merchant service provider, there are several key steps you need to follow. In this comprehensive guide, we will outline the process of becoming a merchant service provider, including the necessary qualifications, skills, and steps to take to launch your business.

Qualifications and Skills Required:

Obtain a High School Diploma or Equivalent: While a college degree is not required to become a merchant service provider, having a high school diploma or equivalent is typically necessary.

Obtain Industry Certifications: Many merchant service providers obtain certifications such as the Certified Payment Professional (CPP) designation from the Electronic Transactions Association (ETA) to demonstrate their expertise in the industry.

Develop Sales Skills: As a merchant service provider, you will need to be skilled in sales and marketing in order to attract clients and grow your business.

Technical Skills: You will also need to have a good understanding of technology and how payment processing systems work.

Steps to Become a Merchant Service Provider:

1. Research the Industry: Before launching your business as a merchant service provider, it's important to research the industry and understand the key players, trends, and regulations that govern the industry.

2. Create a Business Plan: Develop a detailed business plan that outlines your target market, services offered, pricing structure, marketing strategy, and financial projections.

3. Obtain Necessary Licenses and Permits: Depending on your location, you may need to obtain specific licenses and permits to operate as a merchant service provider. Check with your local government or regulatory agency to determine what licenses are required.

4. Choose a Payment Processing Partner: To process payments for your clients, you will need to partner with a payment processing company. Research different payment processors to find one that offers competitive rates, reliable service, and the features you need to serve your clients.

5. Develop Your Sales Strategy: As a merchant service provider, your success will depend on your ability to attract and retain clients. Develop a sales strategy that includes identifying target markets, creating marketing materials, and networking with potential clients.

6. Set Up Your Business Operations: Set up your business operations, including creating a website, establishing a business bank account, and setting up accounting and invoicing systems.

7. Provide Excellent Customer Service: To stand out in the competitive merchant services industry, it's important to provide excellent customer service to your clients. Be responsive to their needs and concerns, and go above and beyond to ensure their satisfaction.

8. Stay Current with Industry Trends: The merchant services industry is constantly evolving, with new technologies and regulations shaping the landscape. Stay current with industry trends by attending conferences, networking with other professionals in the industry, and reading industry publications.

9. Continuously Improve Your Skills: To succeed as a merchant service provider, it's important to continuously improve your skills and knowledge of the industry. Consider obtaining additional certifications, taking courses, or attending workshops to enhance your expertise.

10. Grow Your Business: As your business grows, consider expanding your services to offer additional financial products and services to your clients. Continuously look for ways to differentiate your business and attract new clients.

Becoming a merchant service provider can be a rewarding career choice for individuals with strong sales skills, a passion for technology, and a desire to help businesses succeed. By following the steps outlined in this comprehensive guide, you can launch your own merchant service provider business and build a successful career in the industry. Remember to stay current with industry trends, provide excellent customer service, and continuously improve your skills to stay competitive in the dynamic merchant services industry.

PAX E700 Smart POS+

PAX E600 Smart Flex

PAX A920 Smart Terminal

PAX Smart Pinpad Pro

Health & Beauty

Convenience Stores

Quick Service & Bars

Stores & Boutiques

Automotive

    ©2023 Shaw Merchant Group is a registered DBA of EPX, a registered ISO of BMO Harris Bank N.A., Chicago, IL, Fresno First Bank, Fresno, CA, and Citizens Bank N.A., Providence, RI.