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Shaw Merchant Group
Wednesday, January 17 2024
6 Actionable Tips for Selling Point-of-Sale Systems

One of the most important pieces of equipment for any merchant is their point-of-sale system. As the location through which every transaction that the business takes in goes through, it is important that every merchant have access to a point-of-sale system that is robust, scalable, and has all the functionality that is needed. However, convincing a merchant that they need a POS isn’t the hard part--this is a known fact. Convincing a merchant that your POS is the right choice, however, can be very difficult. To help you get well on your way to selling point of sale systems as a merchant services agent and helping merchants realize the power of a good POS, we present to you 6 actionable tips that you can take into consideration and implement to help sell POS systems.

Why is finding the right POS system important for businesses?

If you have been working with merchants for long, then you already know how important POS systems are to businesses. With this knowledge, it is easy to understand why so much importance is placed on the process of selecting a POS system and utilizing it to its full potential. Each business is unique and while all businesses have the same basic need to facilitate payments, the best way to do so will vary by the business.

For merchants, finding the right POS system is absolutely essential because it will ultimately help to determine what a merchant can achieve with its POS system and whether they will have any limitations. In an ideal situation, the POS system that a merchant selects will not have any negative impact on their business and instead will serve as a reliable addition to their suite of technology that they use in their business on a daily basis.

Be an expert

If you are looking to convince a merchant that they need your POS system, then one of the first things that you will need to do is establish yourself as an expert and a person of authority when it comes to POS systems. This can be done in a variety of ways, but what a merchant really wants is to feel comfortable that you know what you are talking about and you know everything that there is to know about the POS system that you are offering.

If you are hoping to make a great impression on your prospective merchant, then make sure you familiarize yourself with your POS system as much as possible so that you can easily answer any questions that they have about your POS systems and their functionality. With the ability to answer any question that comes your way regarding your POS system, the merchant is far more likely to trust you and find you in a favorable light, which could lead to a purchase.

Nurture a relationship

The next very important part of the process if you want to have success with selling merchant services and POS systems is nurturing the relationship between the merchant and the agent. There are a variety of ways that this can be done, as well. You must remember that each merchant is unique and is going to require varying levels of customer service and support.

One of the first ways that you can nurture a relationship with a merchant is to get to know them and their business personally. Not only will this make them feel valued and heard, but it will also give you much more knowledge of their areas of need so that you can address them most completely, earn trust, and ensure that your POS system fits the needs and requirements of the merchant you are working with.

With these things in mind, your merchant should be kept happy and satisfied.

Address areas of need

If you truly want to satisfy your merchants and make sure that they are taken care of and are more willing to purchase from you again, then you need to make sure that you are meeting their needs. You should start each relationship with a full audit of what your merchant needs and make a plan for how you can address it.

With this fuel at your disposal, you can approach negotiations from a position of power and understanding to increase your chance of closing the sale and making your merchant confident that you can handle their needs effectively.

Stress versatility

There are a few properties that merchants look for automatically in a POS system. One of the most important of these is versatility. Many merchants deal with a wide variety of transactions, promotions, discounts, coupons, and other functionalities. With a POS system that provides all of these things, their business will be enabled to operate at its fullest potential. If you need to communicate all the benefits of your POS system, be sure to touch on all the versatility that it has to offer and how it can help the merchant achieve a wide range of goals.

Include services

If you want to entice your merchant to sign on with your POS, then there are a few things that you should be able to throw in without breaking the bank. For example, you could throw in maintenance and upgrades for free as an extra benefit to the POS system. This is just one example of a classic sales technique.

If you have a merchant that is on the fence about investing in a new POS system, be sure to make it known that there could be additional benefits to be had by signing on with your POS system.

Always follow through

In sales, you never want to promise or lead someone to believe something that might not come true. That is because as a merchant services representative, you want to be seen as someone that follows through on the promises and assurances that you make. Without your reputation for upholding the truth and following through on the promises that you make, you will find that it’s hard to keep a merchant signed on with your POS system.

Always be upfront about the capabilities of the POS system that you are selling as well as the potential limitations that it has. With this honesty in mind and a respect for the merchant, you are bound to have more success than if you were to try and hide the limitations of your POS system.

Posted by: Scott Shaw AT 04:23 am   |  Permalink   |  Email

What is White Label Credit Card Processing?

White label credit card processing refers to a business arrangement where a company provides payment processing services under its own brand to other businesses who then sell those services to their own customers. Essentially, the white label provider handles all the technical aspects of processing credit card transactions, such as payment gateways, merchant accounts, and fraud prevention, while allowing the reseller to focus on marketing, sales, and customer service. This allows businesses to offer payment processing services without the need for significant investment in infrastructure and technology, as they can leverage the expertise and resources of the white label provider.

White label credit card processing can be a cost-effective and efficient way for businesses to expand their service offerings and generate additional revenue streams. By partnering with a white label provider, businesses can quickly enter the payment processing market and offer a comprehensive solution to their customers without having to develop their own payment processing system. This flexibility and customization allow businesses to tailor the services to their specific needs and branding, while relying on the expertise and support of the white label provider to ensure smooth and secure payment processing operations.

If you're looking to start a career as a credit card processing agent and begin selling merchant services, you're in luck. The demand for merchant services is on the rise as more and more businesses are moving towards accepting credit and debit card payments. This presents a great opportunity for individuals who are looking to start their own business or work in sales.

We will discuss what it takes to become a credit card processing agent, the steps you need to take to get started, and some tips on how to be successful in this industry.

What is a Credit Card Processing Agent?

First, let's define what a credit card processing agent is. A credit card processing agent, also known as a merchant services agent, is a salesperson who works with businesses to set up credit card processing services so that they can accept credit and debit card payments from their customers. These agents work with payment processing companies to provide businesses with the equipment and services they need to process card payments.

Becoming a credit card processing agent can be a lucrative career choice, as many businesses are willing to pay a commission for each new merchant account that is set up. This means that the more accounts you are able to sign up, the more money you can make.

Steps to Becoming a Credit Card Processing Agent

1. Research the Industry: Before you dive into becoming a credit card processing agent, it's important to do your research on the industry. Understand how credit card processing works, the different types of services that are offered, and the major players in the industry.

2. Obtain the Necessary Licenses and Certifications: In order to become a credit card processing agent, you may need to obtain certain licenses and certifications depending on the state you plan to operate in. Check with your local government to see what is required in your area.

3. Find a Payment Processing Company to Partner With: The next step is to find a payment processing company to partner with. Look for a company that offers competitive rates, reliable service, and good customer support. Some well-known payment processing companies include Square, PayPal, and Stripe.

4. Set Up Your Business: Once you've partnered with a payment processing company, you will need to set up your business. This may involve creating a business plan, registering your business with the appropriate government agencies, and setting up a business bank account.

5. Develop a Sales Strategy: As a credit card processing agent, your main job will be to sell merchant services to businesses. Develop a sales strategy that outlines how you will find and approach potential clients, how you will pitch your services, and how you will close deals.

Tips for Success as a Credit Card Processing Agent

1. Build Relationships: In the world of sales, building relationships is key. Take the time to get to know your clients, understand their needs, and provide them with personalized solutions. This will not only help you close more deals but also build a loyal customer base.

2. Stay Up to Date on Industry Trends: The payment processing industry is constantly evolving, with new technology and regulations being introduced all the time. Stay up to date on industry trends and be proactive in adapting your sales strategy to take advantage of new opportunities.

3. Provide Excellent Customer Service: Once you've signed up a client, it's important to continue providing them with excellent customer service. Be responsive to their needs, address any issues promptly, and go above and beyond to ensure their satisfaction.

4. Network: Networking is an important part of building a successful career as a credit card processing agent. Attend industry events, join networking groups, and connect with other professionals in the field to expand your reach and generate new leads.

5. Set Realistic Goals: Set realistic goals for yourself in terms of the number of merchant accounts you want to sign up each month, the amount of commission you want to earn, and the growth of your business. By setting specific goals, you can track your progress and stay motivated.

In conclusion, becoming a credit card processing agent can be a rewarding career choice for individuals who are looking to start their own business or work in sales. By following the steps outlined in this guide and implementing the tips for success, you can set yourself up for a successful career in the merchant services industry. Good luck!

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