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Cash Discount Programs for Merchants: What to Expect
Wednesday, June 10 2020

If you are a merchant that is discussing the possibility of enrolling in a cash discount program to save you money on your processing, then you are no doubt wondering what to expect and whether it's a good decision for your business. Every decision that you make concerning your business must be made carefully. You care a lot about your business and you would never want to endanger it by making a decision too early or without enough consideration. If you want to truly get the most out of your merchant services experience, then you must at least explore the possibility of enrolling in a cash discount program.

 

However, you might not even know where to start. If you’ve never enrolled in a cash discount program, you probably don’t know what to expect or how the program could affect your business. We are here to provide you with some guidance and give you the information that you need to make an informed and well-timed decision for your business. In this overview of the cash discount program, we’ll provide a fair and balanced summary of the benefits of the program and also show you some of the potential downsides.

 

What is a Cash Discount Program?

If you run a business, you are probably familiar with cash discounts. However, cash discounts have become a dying practice. This is mostly because processing cost have put a burden on businesses and they would rather keep the extra margin from the cash to help fund operations. However, a cash discount program offered by a merchant services company is a completely different concept that has been helping to restore these programs across the country.

 

A modern-day cash discount program is the same in theory as the "cash discounts" of the past in that it incentivizes the customer to pay with cash to provide them with a cheaper price. However, it is much different in the way that the savings are applied. With a traditional cash discount offering, a percentage of the transaction would be deducted from the total when customers choose to pay with cash. This saves the customer and the merchant each a little bit of money, but nothing significant.

 

In a merchant services cash discount program, the rate is applied to any transaction that is being paid with plastic. The advertised price on your products and services will be paid if the transaction is paid in cash. This passes the cost to those that choose to pay with credit cards and saves the merchant money on processing.

 

Benefits of Cash Discount Programs

As you can ascertain from our summary of cash discount programs, there are quite a lot of benefits to like about cash discount programs and what they have to offer for businesses that use a lot of processing services. Here are some of the benefits that you can enjoy when you choose a cash discount program for your business.

Lower Cost

When you accept fewer card payments as a merchant, it will inevitably mean that you are paying less in processing cost. Processing cost don't sound like a lot at first, but they can certainly pile up and make a difference in your balance sheet. If you want to avoid processing cost as much as possible, then the best way to do so is to enroll in a cash discount program with your merchant services provider.

 

The main benefit of a cash discount program from the merchant's point of view is that it enables the merchant to pass on the cost to the consumer through a cash discount program. This leaves the merchant with basically no cost to pay in the end.

Easy Implementation

Many merchants shy away from these sorts of programs because while they would be beneficial for the merchant, many fear that they are difficult to implement. Without the right partner, this might be the case. However, if you choose the right merchant services partner, the implementation can be incredibly easy and painless. Most merchant service providers will provide their merchants with signage to explain the switch and guidance on how to change the process without angering customers. In addition, merchants might be able to gain access to free POS equipment to assist in the system change.

More Cash Payments

When you implement a cash discount program, it only stands to reason that you will start to incentivize more cash payments. More cash payments mean savings for your customer and more margin for you. Once the merchant's customers realize that they can save money by paying in cash, they will be incentivized to do so and it will ease the burden that processing and card payments have on your business. In addition, the business can charge just as much as it was before the switch for the products, except they will not have to adjust for processing cost.

Merchant Fraud Protection

With fewer credit card transactions going through your business, you will also be opening yourself up to less fraud and chargebacks. One of the most common issues with credit card payments is the fraud that often occurs in credit card transactions. When a merchant is accepting more cash than cards, the chances of fraud, and the cost to your business decreases with every transaction.

Drawbacks to Cash Discount Programs

Though there are many benefits of using a cash discount program, there are also drawbacks that prevent some businesses from making the leap. One of the most common reasons for hesitant businesses is the fact that not many consumers prefer to use cash in the modern era. Many transactions are done exclusively with credit cards, and many consumers even dislike using cash altogether. Forcing customers to use cash to get the cheaper price could put your relationship with them at risk. This risk can be mitigated by making it clear why the program is in place, how it benefits both consumer and merchant, and how easy the process is. With open communication, participating in a cash discount program should be a breeze for your business.

 

 

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    © Shaw Merchant Group, LLC. Our goal is to gather accurate, updated information and assist you in your research. We recommended that you check with your service provider or financial institution directly and get independent financial advice before making any commitments or business decisions. 

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