 White Label ISO Program  Friday, July 14 2023
When it comes to merchant sales and acquiring, terminology related to payments often causes some confusion. Merchant acquirers and payment processors are not the same thing even though some people use them synonymously. Understanding the difference will facilitate a smoother business process for sales of products and services overall. How to Become a Merchant AcquirerProfessionals use three terms to indicate the same function: merchant acquirer, acquirer, and acquiring bank. As the last one indicates, a merchant acquirer is a financial institution like a bank that handles sales deposits and can process refunds. In order to know how to become a merchant acquirer, a bank needs an established relationship with the major credit card companies like Visa, MasterCard, and Discover. They do not process the payments directly but do lend an important benefit to the entire merchant sales and acquiring process. After all, the many needs somewhere to go after a customer or client pays. Through the card network relationships, merchant acquirers take on a considerable part of the responsibility for accepting payments. These banks uphold all regulatory requirements and rules for financial institutions and the credit card companies they work with. When they become a payment facilitator, they also engage in underwriting and oversight of the merchants connected to them through the payment acquisition process. A merchant services independent sales agent works to connect sales companies with merchant acquirers and payment processors to facilitate the function of their business. They can help explain the differences between each and find ones that work for specific needs. Payment processing facilitators may even remove more of the complexity than that. First, understand what a payment processor is. What Is a Payment Processor?This term seems more straightforward as it describes the exact action taken by the financial entity. A payment processor maintains the technological infrastructure, connections, and security to process all payments swiftly and safely between businesses and consumers. They become a payment facilitator by handling the authorization of transactions and transfer of money between individuals, commercial entities, and banks. Examples include credit card companies and online platforms that allow members to have accounts like PayPal and Stripe. These payment processors provide both merchant acquirer and payment processor services because they handle both the technical order management and the receipt of money sides of the payment equation. Larger brick-and-mortar banks also offer these types of things to smooth the process for their larger clients. Firms that do both are often referred to as merchant acquirers even though they are also payment processors, too. When companies use a payment facilitator, they do not need to establish relationships with merchant acquirers or payment processors directly. This simplifies the entire thing and may reduce the risk of ever or security breaches because the payment funds go through fewer processes. A payment facilitator handles both sides of the transaction so the merchant enjoys a hands-off relationship with long list of credit card companies and banks. Choosing one of these services creates a highly efficient payment processing system for digital and real-world sales. Grow Your Merchant Services ISO with White-Label Payment SolutionsAs an independent sales organization (ISO), you can upgrade your business by providing merchant processing services under your own brand. You may dismiss the idea at first, probably thinking that you don’t have the infrastructure or expertise to become a payment processing company. However, with white label payment processing, all you really need is a good ISO partner. How a White Label ISO Program WorksTo offer payment processing services under your own brand, your ISO partner will provide you with an online application page that doesn’t identify their company. This “white label” solution is ready for your brand and includes your logo, colors, and contact information, so your merchants only identify the payment solutions with your company. It eliminates any confusion among your merchant customers about who their service provider and primary contact should be. Your brand is the only thing the merchant will see on your website, merchant portal, and marketing materials. Your payments ISO partner becomes a silent partner, providing technology, payments functionality, and services. This puts you in more control, allowing you to deliver seamless, consistent customer experiences in all interactions – and enhance your brand’s reputation. With this white label payment solution, you won’t need to overcome negative perceptions a prospect may have about the company your working with. This is because you are creating a unique customer experience. Better still, you don't have to fall in line with another company's existing customer experience. Once you start providing white label payment processing services, you will also find that you build stronger, longer lasting relationships with your merchants. They'll begin to view you as a payments expert and an expert in the other solutions you provide. You may even find you are able to grow your customer base, as merchants in every vertical or niche can benefit from accepting payments, enabling you to market to more types of businesses. Remember: white label payment processing enables you to earn huge residual income. Our White Label Program Will Save You Thousands in FeesPut your brand on merchant statements and applications — build your brand with your sub-agents and merchants. Full white label payment solution with your logo and branding on applications, statements, online enrollment, merchant and partner portals. We at Shaw Merchant Group have an awesome white label solution. There is no huge package of documents for you to fill out, no approval process by Visa and Mastercard and the sponsor banks, and best of all no annual dues. Here are some details on the “White Label ISO” program:
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ISO Agent Program Become a payment service provider today and take your business to the next level. If you are a sales-oriented individual with vast experience in the world of payment processing or you are a driven and motivated professional looking for a new challenge, the SMG ISO agent program might be a great fit for you. With the highest paying commission structure in the industry, superior products, and sales support, our program will see to it that you are rewarded for your efforts. For anyone with a sales background or a passion for the payments industry, SMG is the ideal partnership. There are dozens of reasons to become a sales partner with Shaw Merchant Group, but don’t just take our word for it. Here are some of the top reasons that we were given when we asked our ISO agent participants why they chose us and why they continue to work with our highly lucrative program. Sales Partner PortalWith our industry leading partner portal, you’ll have access to online enrollment, training sessions, marketing materials, and you’ll always be ahead of the game with the latest news and promotions. AlertsStay up-to-date on merchant issues and their resolutions via automated emails and text messages that include a detailed ticket number describing what the merchant’s concern was and how it was resolved. Registered DBA (White Label)With our program, you’ll be able to market under your own brand, without paying costly fees! Your brand will be seen on the partner portal, marketing communications, merchant statements, and more. Free Equipment for Your MerchantsSelling businesses on a new processing plan is much easier when you are able to effortlessly jump over the hurdle of the cost of the equipment. With this program, you can offer your clients free equipment that they will need for their processing provider change. This lowers the barrier to switching and creates a higher conversion rate for you. Lifetime Passive IncomeYou will recieve 50–70% of residual income based on the pay structure you select. You will share income on every available revenue stream. With SMG, you get a True Interchange Revenue Split. Unlike other ISO agent programs, there is no basis points off the top for BIN sponsorship or for what they call hidden losses. Our sales partners earn more residual income with our 50/50 partner program than you would with our competition who claim to offer a higher percentage because thier interchange cost (buy rate) is higher. $20K Performance BonusWe offer a performance-based fast start bonus that is payable for anyone that onboards more than the standard threshold of clients in the first 4 months. This program is designed to reward those experienced sales members that join our team and quickly learn how to sell this product. The bonus can reach up to $20,000, making it one of the most lucrative and competitive in the industry. Profitability Based BonusesWe will look at how much profit is generated on the account after they have been processing for one month and you earn 14 times of the total profit. Example: If we retain $100 in residuals in that month, the bonus would be 14 x $100 or $1,400. You would have already been paid $600, so we would pay you an additional $800 on that account. This bonus is capped at a max of $10,000 per merchant per location. With our dual pricing program it is easier than ever to earn huge bonuses with a 14x profitability bonus. This dual pricing model enables you to maximize your bonus at $10,000 on almost every merchant processing over $90k. Dual Pricing ProgramWhen you are selling merchant services, one of the best assets of any partner program is more rewards and incentive programs that save your client money. The Edge dual pricing program is one of the hottest new commodities in credit card processing, as it is designed to save the client thousands of dollars in credit card processing cost, instead passing on the fee to the consumer in a way that isn’t damaging to their own conversion rate and revenue. We offer this program to our clients and make it easy to understand and present for our sales partners. Medical BenefitsWith some sales jobs, you don’t even have the option for medical coverage. With the SMG ISO agent program, you’ll have the resources that you need to provide healthcare coverage to you and your family at an affordable rate. We take care of our own, and when you are in our program you will have access to these benefits.  |
