White Label ISO Partners
Thursday, August 03 2023
As an independent sales organization (ISO), you can upgrade your business by providing merchant processing services under your own brand. You may dismiss the idea at first, probably thinking that you don’t have the infrastructure or expertise to become a payment processing company. However, with white label payment processing, all you really need is a good ISO partner.
How a White Label ISO Program Works
To offer payment processing services under your own brand, your ISO partner will provide you with an online application page that doesn’t identify their company. This “white label” solution is ready for your brand and includes your logo, colors, and contact information, so your merchants only identify the payment solutions with your company. It eliminates any confusion among your merchant customers about who their service provider and primary contact should be. Your brand is the only thing the merchant will see on your website, merchant portal, and marketing materials.
Your payments ISO partner becomes a silent partner, providing technology, payments functionality, and services. This puts you in more control, allowing you to deliver seamless, consistent customer experiences in all interactions – and enhance your brand’s reputation. With this white label payment solution, you won’t need to overcome negative perceptions a prospect may have about the company your working with. This is because you are creating a unique customer experience. Better still, you don't have to fall in line with another company's existing customer experience.
Once you start providing white label payment processing services, you will also find that you build stronger, longer lasting relationships with your merchants. They'll begin to view you as a payments expert and an expert in the other solutions you provide. You may even find you are able to grow your customer base, as merchants in every vertical or niche can benefit from accepting payments, enabling you to market to more types of businesses.
Remember: white label payment processing enables you to earn huge residual income.
Our White Label Program Will Save You Thousands in Fees
Put your brand on merchant statements and applications — build your brand with your sub-agents and merchants. Full white label payment solution with your logo and branding on applications, statements, online enrollment, merchant and partner portals.
We at Shaw Merchant Group have an awesome white label solution. There is no huge package of documents for you to fill out, no approval process by Visa and Mastercard and the sponsor banks, and best of all no annual dues. Here are some details on the “White Label ISO” program:
What do we brand?
What we need:
*Breaking Down the Process Without Our White Label Program*
The process of becoming a merchant services provider can be broken down into three main parts. If you are able to follow these main parts of the process, then you will have more success and a much easier time making sure you are setting your merchant services business for success. Here are the three main components of any plan to become a payment processor and what you can expect within each part of the process.
Preparation & Paperwork
The first step to making sure your merchant services business has the foundation that it needs is the preparation & paperwork stage. In this stage, you will be filling out and filing the necessary paperwork as well as creating a business plan. This lays a strong foundation for your business that will help you to go through all the other steps more seamlessly.
Create a Business Plan
The first thing that you will want to do is to create a business plan to start a payment processing company. This will include things like your services, strategy, outlook, and other details that are relevant to your business. Creating a high-quality business plan will lay the foundation and roadmap for your business that will help you to clearly envision what you are trying to achieve and ensure that you have a document to refer to when you need guidance.
Incorporate Your Business
The next step once you have created the idea for your business is to incorporate your business. This means that you will be going through the proper federal and state channels to register your business as the correct type of venture. This is a very important step, as it will ensure you are compliant with all registration and paperwork requirements with governing bodies.
Connection & Contract
Once you have the paperwork foundation laid for your merchant service provider business, the next step is to start making the business arrangements that you need in order to actually provide your services. For merchant services providers, these arrangements are numerous, so you want to be sure that you are being diligent and have all the right arrangements in place. Here are some of the connections and contracts that you will have to enter into.
Request Approval From Discover
When you are a merchant services provider, you will have to make sure that you have gained acceptance from all the major credit cards to provide processing for these cards. Discover is undoubtedly one of the most important that you will work with in your time as a merchant services provider. To process payments with Discover, you will have to request approval through a meeting with a Discover representative. This will also give you access to Diner’s Club and others.
Register With Visa & Mastercard
Visa & Mastercard are probably the two most important payment networks in the world. You will have to request approval from these two networks if you hope to provide merchant services. Luckily, this has become a standardized process that is not very difficult to navigate.
Apply With PCI Data Security
PCI Data Security is the organization that is responsible for verifying data security and ensuring that merchant services providers are compliant with regulations that ensure consumer data is safe and secure. You will have to register and apply with PCI Data Security to gain a trusted status as a merchant services provider.
Obtain a Payment Terminal Partner
Once you have all the prior steps done, it is time to obtain a merchant services partnership. All of the work that you have done on the digital side to ready your business to process payments will have been for nothing if you are not able to obtain a payment terminal partner that facilitates these payments and is the physical vehicle for the electronic side of payment processing.
Marketing & Business
When you have laid all the foundations of paperwork, agreements, registrations, and contracts out, the marketing & business side of being a merchant services provider is what remains. Many consider this to be the most difficult part, but luckily there is a proven blueprint for getting yourself started. Here are the steps that you should take if you are looking to kickstart your business and get started with marketing your merchant service business.
The first step to marketing your merchant services business effectively is establishing your online presence by putting up a website and other digital properties such as social media. Make sure to dedicate time and attention to these efforts to ensure you are able to launch marketing initiatives and other campaigns based on your online presence.
Literature & Marketing Materials
The next step is to start acquiring literature and marketing materials for your merchant services business. These will help you to connect with others and provide them with easy-to-access information about your business. With the right literature and marketing materials in hand, you’ll be able to effortlessly provide your customers with the information that they need about your business and services.
When you have all of your marketing efforts organized and the resources that you need on hand, then you are ready to start the process of client outreach and making sales. Make sure that you can establish a reliable funnel of leads and convert them with a high-quality sales team. This is the key to success in merchant services sales.
ISO Agent Partnerships
Become a payment service provider today and take your business to the next level. If you are a sales-oriented individual with vast experience in the world of payment processing or you are a driven and motivated professional looking for a new challenge, the SMG ISO agent program might be a great fit for you. With the highest paying commission structure in the industry, superior products, and sales support, our program will see to it that you are rewarded for your efforts.
For anyone with a sales background or a passion for the payments industry, SMG is the ideal partnership. There are dozens of reasons to become a sales partner with Shaw Merchant Group, but don’t just take our word for it. Here are some of the top reasons that we were given when we asked our ISO agent participants why they chose us and why they continue to work with our highly lucrative program.
Sales Partner Portal
With our industry leading partner portal, you’ll have access to online enrollment, training sessions, marketing materials, and you’ll always be ahead of the game with the latest news and promotions.
Stay up-to-date on merchant issues and their resolutions via automated emails and text messages that include a detailed ticket number describing what the merchant’s concern was and how it was resolved.
Registered DBA (White Label)
With our program, you’ll be able to market under your own brand, without paying costly fees! Your brand will be seen on the partner portal, marketing communications, merchant statements, and more.
Free Equipment for Your Merchants
Selling businesses on a new processing plan is much easier when you are able to effortlessly jump over the hurdle of the cost of the equipment. With this program, you can offer your clients free equipment that they will need for their processing provider change. This lowers the barrier to switching and creates a higher conversion rate for you.
Lifetime Passive Income
You will recieve 50–70% of residual income based on the pay structure you select. You will share income on every available revenue stream. With SMG, you get a True Interchange Revenue Split. Unlike other ISO agent programs, there is no basis points off the top for BIN sponsorship or for what they call hidden losses. Our sales partners earn more residual income with our 50/50 partner program than you would with our competition who claim to offer a higher percentage because thier interchange cost (buy rate) is higher.
$20K Performance Bonus
We offer a performance-based fast start bonus that is payable for anyone that onboards more than the standard threshold of clients in the first 4 months. This program is designed to reward those experienced sales members that join our team and quickly learn how to sell this product. The bonus can reach up to $20,000, making it one of the most lucrative and competitive in the industry.
Profitability Based Bonuses
We will look at how much profit is generated on the account after they have been processing for one month and you earn 14 times of the total profit. Example: If we retain $100 in residuals in that month, the bonus would be 14 x $100 or $1,400. You would have already been paid $600, so we would pay you an additional $800 on that account. This bonus is capped at a max of $10,000 per merchant per location. With our dual pricing program it is easier than ever to earn huge bonuses with a 14x profitability bonus. This dual pricing model enables you to maximize your bonus at $10,000 on almost every merchant processing over $90k.
Dual Pricing Program
When you are selling merchant services, one of the best assets of any partner program is more rewards and incentive programs that save your client money. The Edge dual pricing program is one of the hottest new commodities in credit card processing, as it is designed to save the client thousands of dollars in credit card processing cost, instead passing on the fee to the consumer in a way that isn’t damaging to their own conversion rate and revenue. We offer this program to our clients and make it easy to understand and present for our sales partners.
With some sales jobs, you don’t even have the option for medical coverage. With the SMG ISO agent program, you’ll have the resources that you need to provide healthcare coverage to you and your family at an affordable rate. We take care of our own, and when you are in our program you will have access to these benefits.